This resource guide explains what content pillars are, why they are important, and how you can use them to grow your personal brand.

What are content pillars?

Content pillars are 3 to 5 broader topics or themes your brand will talk about. They are the foundation of your content strategy. They reflect a brand’s mission, target, offerings, vision, and solution statements.

Content pillars are sometimes also called “content buckets” or “content categories”

Why are content pillars important?

• ensure that each piece of social media content is relevant
• helps build trust
• connects to your audience
• helps in covering different themes with ease
• ensures that the content is not repetitive

Questions to ask yourself before you identify your content pillars

• Who are your clients/ target audience?
• What do they struggle with?
• What’s your brand objective?
• What makes your service or product unique?
• What are your brand values?
• What’s your brand tone?
• What are the gaps your found in your current content (if you’re already creating content)
• What are the gaps in your competitor’s content that you can fill?

Case Study